How to Shop Like a French Style Star

The French don’t buy cheap—they invest in beautifully crafted pieces that make them feel incredible year after year. Here, our best tips for building a wardrobe that’s as timeless as it is fashionable.

FIND YOUR FRENCH STYLE INSPIRATION

To build a wardrobe of pieces with longevity, you need timeless style stars to reference. Take a break from today’s trendy influencers and get to know some of the gatekeepers of classic French style. Conjure French film and fashion icons of the 1960s and 1970s for inspiration—their style more than passes the test of time.

INVEST IN THE BASICS

What gives French women that certain je ne sais quoi? A strong collection of basics. Think about fundamental pieces for your wardrobe: a perfect white button-down, a soft black turtleneck, a tailored trouser, a little striped dress, a trench coat. This doesn’t have to be your list, but decide which pieces you want to wear all the time, and don’t worry about your investment in them. They’ll never go out of style and will only become more beautiful with age.

DON'T BE AFRAID TO FEEL

Every chic French woman knows that clothes aren’t beautiful just for how they look; it’s all about how they feel. Take time to touch the clothing’s fabric as you shop. Eventually you’ll start to feel the difference between a piece that will last and one that will only make it until next season.

STOP AND SAVOR

There’s no need to shop until you drop. When you’re out and about, take time to pause and enjoy some people-watching. Find a bench or a spot under a tree to reflect on what you’ve seen and purchased, and bask in a moment of quiet and simple pleasure with a handful of almonds and a thick, creamy Oui™ by Yoplait® French Style Yogurt—a subtly sweet, satisfying reprieve from a busy shopping day.

ADD A TOUCH OF RED

Every French woman knows that the quickest way to dress up a look is with a swipe of red lipstick. And don’t worry about putting it on perfectly: Slightly worn lipstick is the mark of a day filled with good conversation, food, and even a kiss.

BECOME A REGULAR

In any quaint French town, there’s a boulangerie (that’s a bread shop), a tailor, a grocer and, of course, clothing boutiques. French women get to know their shopkeepers and appreciate their presence. Think of your favorite store, and next time you’re there, chat up a salesperson. This in-person connection will guarantee that you’ll learn about new clothes first and get an honest—and expert—opinion on what to buy. In time, perhaps you’ll even greet them with a kiss on each cheek.

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